HomeMore Cigarettes

  • More (Filters) Cigarettes pack
    • 12 mg Tar Level
    • 0.8 mg Nicotine
    Price per 1 carton
    $ 24.40
    Cigarette Type
    King Size Box
    Filters
    (4 votes)
  • More Lights (Balanced Blue) Cigarettes pack
    • 8 mg Tar Level
    • 0.6 mg Nicotine
    Price per 1 carton
    $ 24.40
    Cigarette Type
    King Size Box
    Filters
    (0 votes)
  • More Menthol 120s Cigarettes pack
    • 12 mg Tar Level
    • 1 mg Nicotine
    Price per 1 carton
    $ 36.87
    Cigarette Type
    120mm Box
    Filters
    (29 votes)
  • More One (Fine White) Cigarettes pack
    • 1 mg Tar Level
    • 0.1 mg Nicotine
    Price per 1 carton
    $ 14.50
    Cigarette Type
    King Size Box
    Filters
    (0 votes)
  • More Red 120s Cigarettes pack
    • 9 mg Tar Level
    • 0.8 mg Nicotine
    Price per 1 carton
    $ 36.87
    Cigarette Type
    120mm Box
    Filters
    (13 votes)
  • More Super Lights (Subtle Silver) Cigarettes pack
    • 4 mg Tar Level
    • 0.3 mg Nicotine
    Price per 1 carton
    $ 14.50
    Cigarette Type
    King Size Box
    Filters
    (0 votes)
Latest News

More Cigarettes - The Myth of a Color

Ever since their first appearance on the market (back in 1975), More cigarettes have been perceived as a sign of elegance and style. So what are the attributes of this cigarette that made it so popular? And, even more important, what contexts favored this brand and to what extent?

Attributes

The original More cigarettes are completely brown and have a smooth aroma and taste. These factors lead to the following realities:

  • Smokers saw a relation between the color of More cigarettes and the natural color of a tobacco leaf (like the one used for making cigars). This relation proved very attractive over the years.
  • Smoking a cigarette colored differently than regular cigarettes is an experience in itself, whichever the cultural and social backgrounds may be.
  • There's a subtle connection between the color of More cigarettes and its taste. Women seem more likely to notice this affinity and enjoy it.

Context

Smoking white cigarettes with a white (or yellowish) filter has become obsolete lately. In other words, it's out of fashion. This may not seem extremely visible in the first place, but it soon becomes if you take the time to notice what do people in high society smoke.

Under these circumstances, More cigarettes are the perfect compromise between looks and pleasure: they make you look distinguished, whilst offering you a great taste and a special tar. This is precisely the place where the brown color of More cigarettes becomes important: it suggests a cigar, but it does it discreetly, without show off in any way.

The More cigarettes manufacturer (RJR, then JTI) have proven that sometimes an image is more powerful than other attributes. A simple color, cleverly chosen out of many other possible colors, has established a brand. Today, people who see thin brown cigarettes associate them with More, even if the person in cause may very well smoke a different brand.