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Tobacco giants and the Medicine


Almost from the first appearance cigarettes become one of the most advertised products. Since the beginning of the 20th century in the cigarette advertisements were involved different layers of population, from famous to simple people, from ordinary soldiers, cowboys to politicians, movie stars, singers, athletes and even doctors.

In the early 20th century, people doesn't think that smoking can be harmful, even was considered smoking beneficial to health and tobacco was considered medication.

In these years medical publications were the first who speak that "Camel cigarettes are the most popular among medical staff", that "smoking Marlboro is recommend by the most famous doctors, because they are useful for your nose and throat".

Philip Morris said: "You will not have throat irritation - even with deep puffs."

In 1949, RJ. Reynolds told the world: "Among Camel smokers was not revealed any case of sore throat." It's fantastic! 1930 - Athletes in one voice claimed: "Camels do not get your wind!"

Promotional poster of Lucky Strike cigarettes claimed : "20679 doctors say: from Lackies don't tickle in the throat. Your throat is protected from irritation and cough"

Promotional poster of Viceroy cigarettes brand claimed: "Your dentist recommends Viceroys"

Promotional post of Camel cigarettes: "Most doctors smoke Camel"

Advertising on the same grounds was on television, were doctors which claimed that cigarettes calm, relieve stress and improve your health.

In 1964 was published the report "Smoking and Health: Report of the Advisory Committee to the Surgeon General of the United States" where were announced the findings of the Surgeon General Luther Terry everything changed. Subsequent searches revealed that there is a connection between heart attacks, cancer, heart disease and smoking. So started the interdictions on cigarette advertising especially among physicians.

Today, Professor Derek Smith of the National Institute for Occupational Safety and Health of the Japanese city of Kawasaki in 2007 published a global study "International Review of the prevalence of smoking among medical field: 1974-2013."

According to him, in the 1960s in New Zealand, USA, Australia, the UK, around 40% of the physicians were smokers. Then about harm of smoking people knew not enough, so the image of smoking physicians even was used in cigarette advertising.

However, in the 1980s, the number of smokers among doctors has dropped to 21% in the early 2000s - up to 2-3%. Similar results were observed in the Nordic countries and the Netherlands.

At the same time, in some other countries the number of smokers among the healthcare workers in future remains high in Greece - 49%, China - 45%, Japan - 43%, Turkey - 40%, Italy - 28%.

If the patient observes that the doctor smokes - so he thinks that smoking it's not so harmful. In Western countries, the prevalence of smoking dropped for 2-3 times over the past decade because healthcare workers quitting smoking and a few years later - their patients, then - the rest of the population. For example, in the United States, only 3% of physicians are smokers and 21% of general population are smokers.

According to experts, healthcare workers are the key individuals who form the attitude of citizens to a healthy lifestyle, and the prevalence of smoking among physicians has become one of the main barriers to the reduction of this indicator among the population...