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Cigarette company's shares are growing despite the anti-smoking law.
Analysts, however, believe that investors will be indifferent to the new anti-smoking laws as long as the price of tobacco products is steadily increasing.
Women don't want to quit smoking because of the weight gain myth.
Smoking can lead to complete indifference to food because the nicotine muffles taste buds.
Cigarettes made in America were recognized the most harmful to health.
According to studies, the content of nitrosamines (one of the strongest carcinogens) in foreign cigarettes are significantly lower than in American Marlboro, in some cases is lower more than 50%.
The History of a Myth - L&M Cigarettes
The first motto of the L&M cigarettes was "American cigarettes of the highest quality with the best filter". Back then, in the 1950s, the Liggett Group was rather a small company when compared to what it has later become. So which were the secrets that made them so popular in less than half a century?
- First, it was the taste. Americans were accustomed to strong cigarettes with a rather dull taste. When L&M went in the cigarettes business, they advertised a more discreet taste. This fact, combined with the new filter, convinced many smokers to shift from other brands to this one. The effects were obvious: the breath wasn't that bad anymore; there were no chest pains associated to smoking (quite common before filter cigarettes); the taste was soft enough to enjoy a beverage during smoking, yet strong enough to give the distinct impression of smoking.
- Then, it was the price. L&M's have never been particularly cheap. However, when compared to other brands on the market, they were accessible. This was functional for the USA, so the producers kept the same principle at an international scale. In other words, irrespective of local prices, L&M's were always available at decent prices.
- Finally, it was the brand. After conquering America, the Liggett Group went international and soon became one of the most important cigarettes producers in the world. This was achieved by a carefully conducted marketing strategy, which found a balance between the general image of the brand and particular geographical varieties. To do this, the company changed everything they had to, except for the logo and its position on the pack.
Such a consistent strategy paid off in a few years after its launch on the market and made out of a medium-size company, a tobacco giant.